About Us
Devi is committed to growing the highest quality
all-natural cannabis to provide value and loyalty to our customers and the communities we serve in. Our passion for the process from seed to jar drives us to innovate and evolve our methods to reach the highest potential of the plant.
Who We Are
Devi is a group of dedicated cannabis enthusiasts that all share a deep connection to this powerful plant. We believe living in harmony with the natural environment is essential to protect the delicate ecosystems of mother earth. Through this practice we strive to inspire people , change the perception of cannabis , and create a more mindful community. Our culture and our process is what defines us.
Our Story
Devi was founded by Neal and Ronuk Patel. Two brothers from the Chicagoland area with a deep passion for cannabis. Growing up immersed in hip-hop and skateboard culture, the brothers were first introduced to cannabis through their circle of friends. It didn’t take long before the brothers started seeking out the best herb to smoke on.
Becoming connoisseurs was just a natural progression. Hunting strains from all over the country and growing them became an art form. Destiny started to play out as all roads lead the brothers to partner together and move to Humboldt county, a region known as the “Emerald Triangle” famous for cultivating the best herb in the world and the brand Devi was created.
Devi /ˈdāvē/ pronounced “DAVEY”, is an ancient Sanskrit word that translates to GODDESS. A word that encompassess our Indian heritage and the divine power that is in the female cannabis plant. The highest quality cannabis “sensimilla” comes from the seedless female plant form, so the name Devi was the perfect fit. Cannabis is deeply embedded in the history and culture of India, growing naturally in the Himalayas. It has been used for thousands of years in both Ayurvedic medicine, and smoked as “charas” a form of hand-rolled hash by sadhus.
The purpose and mission had become clear to share their passion by blending their cultural roots with cultivating the highest quality natural Humboldt-grown cannabis. In 2018, Devi was recognized as one of the best cultivators in California after taking home 3rd place at the Emerald Cup. The art of selecting genetics and Devi’s natural cultivation process, creates the finest connoisseur experience…the all-natural way.
Humboldt County
Nestled among the picturesque mountains and dense forests of Northern California, Humboldt County has earned a legendary reputation as the heartland of high-quality cannabis production. Renowned for its ideal climate, fertile soil, and a deep-rooted culture of cultivation, this region has become synonymous with top-notch cannabis. Let’s dive into the mystique surrounding Humboldt County cannabis and explore why it holds a special place in the hearts of cannabis enthusiasts worldwide. Humboldt County’s unique combination of climate and geography makes it a cannabis grower’s paradise. The region benefits from a Mediterranean climate, with warm summers and mild, wet winters, creating an optimal environment for cannabis cultivation. The long growing season and abundant sunlight allow for robust plant growth, while the cool coastal breezes help maintain favorable temperature and humidity levels. Additionally, the rich soil composition and ample water supply contribute to the development of terroir, resulting in distinctive flavors and aromas in the final product.
Generations of Expertise
Humboldt County’s cannabis heritage dates back several decades, with generations of growers refining their cultivation techniques and passing down their knowledge from one era to the next. This intergenerational expertise has resulted in a deep understanding of the plant and its nuances, allowing cultivators to produce exceptional strains with consistent quality. The commitment to craftsmanship and attention to detail have elevated Humboldt County’s reputation as a global cannabis powerhouse.
Sustainable and Organic Practices
Another reason behind the exceptional quality of Humboldt County cannabis is the region’s emphasis on sustainable and organic cultivation practices. Many growers in the area prioritize environmental stewardship and employ eco-friendly techniques such as rainwater collection, natural pest control, and soil conservation. The use of organic fertilizers and the avoidance of synthetic chemicals contribute to the creation of a cleaner and purer product. This commitment to sustainability aligns with the growing demand for ethically produced cannabis, further enhancing the appeal of Humboldt County’s offerings.
Community and Culture
Humboldt County’s cannabis industry extends beyond mere cultivation—it is deeply intertwined with the local community and culture. The region’s growers, processors, and distributors form a tight-knit network, fostering a sense of camaraderie and mutual support. Many small-scale, family-run operations dot the county, reflecting the area’s dedication to preserving its heritage and maintaining a sustainable, localized economy. Additionally, the cannabis culture in Humboldt County is characterized by a reverence for the plant, a celebration of its medicinal properties, and an appreciation for the natural beauty that surrounds it.
Humboldt County’s cannabis holds a special place in the cannabis world, representing the pinnacle of quality, craftsmanship, and sustainability. From the ideal growing conditions to the generations of expertise passed down through the years, Humboldt County’s cannabis reflects the dedication, passion, and connection to nature that defines the region. As the global cannabis industry continues to evolve, the mystique surrounding Humboldt County’s green triangle persists, cementing its status as an iconic and sought-after source of top-notch cannabis.
Cannabis and India
Deep in the majestic Kush mountains of India, cannabis has a rich and longstanding presence in the cultural fabric of the region. The use of cannabis, known as “ganja” or “bhang,” holds deep historical and religious significance in Indian traditions, where it has been celebrated for its spiritual, medicinal, and social purposes.
In Indian culture, cannabis has been intertwined with spirituality for centuries. The ancient texts, such as the Vedas and the Atharva Veda, mention cannabis as a sacred plant believed to have divine origins. It is often associated with Lord Shiva, one of the principal deities in Hinduism, who is believed to have a fondness for the plant. Devotees of Lord Shiva, known as Shaivites, consume cannabis as an offering during religious ceremonies and festivals, such as Maha Shivaratri.
Beyond its religious connections, cannabis has played a role in traditional Indian medicine, known as Ayurveda. It has been used for its therapeutic properties to treat various ailments and promote well-being. In Ayurvedic practices, cannabis is believed to possess analgesic, anti-inflammatory, and sedative properties, making it a valuable herb in traditional healing practices.
In the Kush mountains, cannabis has also been an integral part of social gatherings and celebrations. The consumption of bhang, a cannabis-infused drink, is particularly popular during festivals like Holi and Baisakhi. These festivities involve the consumption of bhang-based sweets and drinks, fostering a sense of community, joy, and merriment among participants.
While cannabis laws in India have evolved over time, with varying degrees of regulation and prohibition, the cultural significance and acceptance of cannabis in the Kush mountains continue to endure. The plant’s connection to spirituality, traditional medicine, and social customs ensures its continued presence in the cultural fabric of the region.
As the world grapples with shifting attitudes toward cannabis, understanding its deep-rooted cultural significance in the Kush mountains of India serves as a reminder of the diverse ways in which this plant has been cherished and respected throughout history. It highlights the need for a nuanced approach to cannabis, recognizing its cultural heritage and exploring its potential benefits within a legal and regulated framework.
Our Process
Learn more about our cultivation methods.
Our Community
Events, gatherings, and what Devi is up to in the community.
COMING SOON